THE HEINEKEN BOTTLE IN 3D
Heineken sells it's products worldwide.
As a result, the same product requires many different images. Each with its own respective label.
Creating each product visual using photography would be too expensive, time consuming and inconsistent.
As a result of the printing process of bottle labels, the labels would never be sharp enough for high resolution images.
When creating images for printing purposes, downside is that you have a significantly smaller color range compared to the RGB color profile.
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SOLUTION
We made a 3D version of the bottle with the same look and feel of the existing photography.
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This allows us to create visuals with razor sharp labels that keep the same quality and appearance as the original photography.​
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Another major advantage is that given the nature of the 3D model, we can change the lighting and position of the bottle while keeping the look and feel the same.
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Thanks to our extensive knowledge in Photoshop, we were able to maintain stunning colors while not losing any detail when printing.